Good Afternoon, Colslim

Good Afternoon,

Colslim

Colslim is a wellness brand introducing collagen-infused coffee capsules to a highly competitive market. The brand identity was designed to highlight this unique product innovation by combining a clean, contemporary visual system with a sense of warmth and trust. The design system reflects both lifestyle and functionality capturing the energy of coffee and the restorative qualities of collagen. Through a flexible logo, refined typography, and packaging that stands out from the sterile aesthetics of typical supplement brands, Colslim positions itself as both approachable and premium, offering consumers a daily ritual that blends health with enjoyment.

The Challenge

Colslim set out to enter a highly competitive collagen market that was visually saturated with generic, uninspired packaging and limited storytelling. The brand needed to position itself not just as a functional health product, but as a lifestyle choice that combined trust in quality ingredients with an aspirational appeal. The challenge was to create a brand identity that broke away from the sterile, medicalized look of competitors—one that could highlight the uniqueness of collagen-infused coffee capsules while also leaving room for future product expansion. The identity needed to balance warmth and authenticity with a premium, system-driven visual language that could grow with the brand.

Symbol

Inspired by the duality of nature and science, the organic flow of collagen paired with the precision of a capsule form. Its circular structure conveys balance and wholeness, while subtle inner details reference both a coffee bean and the layering of collagen fibers. This fusion reflects the brand’s promise: a product rooted in natural well-being, delivered with clarity and innovation.

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