Good Afternoon,
Good Afternoon,
Lug von Siga
Lug von Siga
The new identity draws from Lug Von Siga’s dedication to craftsmanship and form. Inspired by the gesture of a single thread finding its path, the emblem reflects flow, balance, and quiet strength. Paired with a refined logotype, it forms a system where every detail is deliberate — not decorative but essential. The result is a contemporary identity that resonates with the brand’s vision of elegance shaped through form and movement.
The new identity draws from Lug Von Siga’s dedication to craftsmanship and form. Inspired by the gesture of a single thread finding its path, the emblem reflects flow, balance, and quiet strength. Paired with a refined logotype, it forms a system where every detail is deliberate — not decorative but essential. The result is a contemporary identity that resonates with the brand’s vision of elegance shaped through form and movement.
The Challenge
The Challenge
Lug Von Siga was seeking to redefine itself within the contemporary fashion landscape. Its existing identity did not fully reflect the brand’s craftsmanship, fluidity, and modern aesthetic. The challenge was to create a stripped-down yet powerful system — one that preserves essence, avoids excess, and communicates both subtlety and strength.
Lug Von Siga was seeking to redefine itself within the contemporary fashion landscape. Its existing identity did not fully reflect the brand’s craftsmanship, fluidity, and modern aesthetic. The challenge was to create a stripped-down yet powerful system — one that preserves essence, avoids excess, and communicates both subtlety and strength.
Symbol
Symbol
The symbol is derived from the idea of a single thread in motion — abstracted into a continuous, flowing form. It represents both the craft and fluidity at the heart of Lug Von Siga’s design philosophy. Minimal yet expressive, the mark embodies elegance through form rather than ornament, serving as a timeless emblem that can stand alone or integrate seamlessly within the brand’s visual system.
The symbol is derived from the idea of a single thread in motion — abstracted into a continuous, flowing form. It represents both the craft and fluidity at the heart of Lug Von Siga’s design philosophy. Minimal yet expressive, the mark embodies elegance through form rather than ornament, serving as a timeless emblem that can stand alone or integrate seamlessly within the brand’s visual system.
Lug Von Siga
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Brand identity design for a luxury textile label, blending elegance, nature, and tactile softness.
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Brand identity design for a physiotherapy academy, merging science with human resilience.
İBB Kültür
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Lug Von Siga
Brand identity design for a luxury textile label, blending elegance, nature, and tactile softness.
Inharmony
Brand identity design for a luxury textile label, blending elegance, nature, and tactile softness.
Nurdan Büyükak
Brand identity design for a physiotherapy academy, merging science with human resilience.
İBB Kültür
Rebranding İBB Culture with a modular identity system that makes people the center of culture.
2023 - Good Afternoon Creative
2023 - Good Afternoon Creative