Good Afternoon, İBB Kültür

Good Afternoon,

İBB Kültür

Introducing the vibrant new face of Istanbul Metropolitan Municipality's Culture Department! Our doors are wide open, welcoming all voices, perspectives, and passions. Get ready to embark on a journey of culture, creativity, and community!

The new identity for İBB Kültür centers around openness, diversity, and accessibility. In a city like Istanbul, where culture belongs to everyone, we developed a modular system that visually reflects this inclusivity. Each color and symbol represents a different cultural discipline; music, cinema, theater, workshops, and more. While seamlessly connecting into a flexible system. The logomark, inspired by the human form, puts people at the very heart of the brand, creating a visual language that is approachable, recognizable, and highly adaptable across different platforms.

The Challenge

The new branding for Culture Department of the Istanbul Municipality we created a logotype that put the people in focus. IBB Kültür has it’s doors open for everyone and our new branding had to reflect that. With this fresh logo, we put YOU, the heart of our incredible city, front and center.

Symbol

İBB Kültür hosted a wide range of cultural events, but its existing identity failed to unify them. Each discipline communicated separately, creating fragmentation and weak recognition. The challenge was to build a modular system that could embrace this diversity while forming a cohesive and contemporary cultural presence for the city.

Patterns

The new branding for Culture Department of the Istanbul Municipality we created a logotype that put the people in focus. IBB Kültür has it’s doors open for everyone and ouw new branding had to reflect that. With this fresh logo, we put YOU, the heart of our incredible city, front and center.

Social Media &

Patterns

Social Media &

ATSM

Brand identity design for a professional networking brand, expressing selectivity, quiet authority, and the kind of trust that accumulates over time.

Lug Von Siga

Brand identity design for a luxury textile label, blending elegance, nature, and tactile softness.

Istanbul Mobile Film Festival

Brand identity design for a mobile film festival, building a living visual system that moves with every phase of the festival calendar.

Rehub

Brand identity design for a physiotherapy academy, expressing movement as knowledge, resilience, and human-centered care.

Nurdan Büyükak

Brand identity design for a physiotherapy academy, merging science with human resilience.

İBB Kültür

Rebranding İBB Culture with a modular identity system that makes people the center of culture.

Taşoda Festivali

Visual identity design for Taşoda Festival, blending bold colors, retro-inspired forms, and lively illustrations to capture the festival’s dynamic energy and alternative character.

Colslim

Brand identity design for a collagen-infused coffee capsule, blending lifestyle appeal with scientific clarity.

Inharmony

Brand identity design shaped by subtle luxury, natural textures, and timeless balance.

Tomtom Design Week

A visual identity designed for Tomtom Design Weeks, reflecting the creative energy of Istanbul and the multidisciplinary spirit of Tomtom’s design district.

Red Bull Unlocked

Brand identity design for a global nightlife event, symbolizing rhythm, celebration, and the spirit of unlocking experiences.

Fuego

Brand identity for Fuego that translates pilates and functional training into a visual system of energy and flow.

Velovis

Brand identity design for a fine jewelry house, blending mythological depth with modern purity.

ATSM

Brand identity design for a professional networking brand, expressing selectivity, quiet authority, and the kind of trust that accumulates over time.

Lug Von Siga

Brand identity design for a luxury textile label, blending elegance, nature, and tactile softness.

Istanbul Mobile Film Festival

Brand identity design for a mobile film festival, building a living visual system that moves with every phase of the festival calendar.

Rehub

Brand identity design for a physiotherapy academy, expressing movement as knowledge, resilience, and human-centered care.

Nurdan Büyükak

Brand identity design for a physiotherapy academy, merging science with human resilience.

İBB Kültür

Rebranding İBB Culture with a modular identity system that makes people the center of culture.

Taşoda Festivali

Visual identity design for Taşoda Festival, blending bold colors, retro-inspired forms, and lively illustrations to capture the festival’s dynamic energy and alternative character.

Colslim

Brand identity design for a collagen-infused coffee capsule, blending lifestyle appeal with scientific clarity.

Inharmony

Brand identity design shaped by subtle luxury, natural textures, and timeless balance.

Tomtom Design Week

A visual identity designed for Tomtom Design Weeks, reflecting the creative energy of Istanbul and the multidisciplinary spirit of Tomtom’s design district.

Red Bull Unlocked

Brand identity design for a global nightlife event, symbolizing rhythm, celebration, and the spirit of unlocking experiences.

Fuego

Brand identity for Fuego that translates pilates and functional training into a visual system of energy and flow.

Velovis

Brand identity design for a fine jewelry house, blending mythological depth with modern purity.

ATSM

Brand identity design for a professional networking brand, expressing selectivity, quiet authority, and the kind of trust that accumulates over time.

Lug Von Siga

Brand identity design for a luxury textile label, blending elegance, nature, and tactile softness.

Istanbul Mobile Film Festival

Brand identity design for a mobile film festival, building a living visual system that moves with every phase of the festival calendar.

Rehub

Brand identity design for a physiotherapy academy, expressing movement as knowledge, resilience, and human-centered care.

Nurdan Büyükak

Brand identity design for a physiotherapy academy, merging science with human resilience.

İBB Kültür

Rebranding İBB Culture with a modular identity system that makes people the center of culture.

Taşoda Festivali

Visual identity design for Taşoda Festival, blending bold colors, retro-inspired forms, and lively illustrations to capture the festival’s dynamic energy and alternative character.

Colslim

Brand identity design for a collagen-infused coffee capsule, blending lifestyle appeal with scientific clarity.

Inharmony

Brand identity design shaped by subtle luxury, natural textures, and timeless balance.

Tomtom Design Week

A visual identity designed for Tomtom Design Weeks, reflecting the creative energy of Istanbul and the multidisciplinary spirit of Tomtom’s design district.