Good Afternoon, İBB Kültür

Good Afternoon,

İBB Kültür

Introducing the vibrant new face of Istanbul Metropolitan Municipality's Culture Department! Our doors are wide open, welcoming all voices, perspectives, and passions. Get ready to embark on a journey of culture, creativity, and community!

The new identity for İBB Kültür centers around openness, diversity, and accessibility. In a city like Istanbul, where culture belongs to everyone, we developed a modular system that visually reflects this inclusivity. Each color and symbol represents a different cultural discipline; music, cinema, theater, workshops, and more. While seamlessly connecting into a flexible system. The logomark, inspired by the human form, puts people at the very heart of the brand, creating a visual language that is approachable, recognizable, and highly adaptable across different platforms.

The Challenge

The new branding for Culture Department of the Istanbul Municipality we created a logotype that put the people in focus. IBB Kültür has it’s doors open for everyone and ouw new branding had to reflect that. With this fresh logo, we put YOU, the heart of our incredible city, front and center.

Symbol

İBB Kültür hosted a wide range of cultural events, but its existing identity failed to unify them. Each discipline communicated separately, creating fragmentation and weak recognition. The challenge was to build a modular system that could embrace this diversity while forming a cohesive and contemporary cultural presence for the city.

Patterns

Social Media &

Patterns

Social Media &

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Brand identity design for a fine jewelry house, blending mythological depth with modern purity.

Lug Von Siga

Brand identity design for a luxury textile label, blending elegance, nature, and tactile softness.

Rehub

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Nurdan Büyükak

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İBB Kültür

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Taşoda Festivali

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Inharmony

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Tomtom Design Week

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