Good Afternoon, Tomtom Design Week

Good Afternoon,

Tomtom Design Week

Tomtom Design Weeks is a multidisciplinary event created to celebrate the creative energy of Istanbul through design, music, exhibitions, and public interaction. Developed for Tomtom Designhood, the project reflects the district’s vision of being a living design neighborhood within the city.

The visual identity was designed to capture this vibrant and layered atmosphere without losing clarity or character. Rather than relying on a generic event language, the system aimed to build a distinct world that feels contemporary, engaging, and culturally grounded. The result is an identity that not only promotes the event, but also strengthens Tomtom’s presence as a hub for creative exchange.

The Challenge

Tomtom Design Weeks aimed to revitalize the historic Tomtom neighborhood by positioning it as Istanbul’s design hub. The challenge was to create a vibrant, approachable identity that could bridge the gap between the local community and international creative audiences. The visual language had to energize the streets, highlight the diversity of design disciplines, and make the event feel both accessible and culturally significant.

Logo Breakdown

The Tomtom Design Weeks logo was built as a modular system that reflects the multidisciplinary spirit of the event. Each graphic texture carries a symbolic meaning: the purple waves represent music, capturing rhythm and flow; the orange dots stand for food and gastronomy, evoking abundance and conviviality; and the blue diagonal lines symbolize designers, reflecting structure, craft, and creativity. Together, these elements form a cohesive emblem that celebrates the intersection of culture, design, and community.

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