
Good Afternoon,
Good Afternoon,
Inharmony
Inharmony
Inharmony is a brand of subtle luxury, natural fabrics, and timeless sophistication. The brand was built around the essence of balance and softness, creating a visual identity that mirrors the textures of cashmere, linen, silk, and cotton. Every element was designed to evoke harmony between elegance and comfort, tradition and modernity.
Inharmony is a brand of subtle luxury, natural fabrics, and timeless sophistication. The brand was built around the essence of balance and softness, creating a visual identity that mirrors the textures of cashmere, linen, silk, and cotton. Every element was designed to evoke harmony between elegance and comfort, tradition and modernity.


The Challenge
The Challenge
Inharmony aimed to unite diverse natural fabrics like; cashmere, linen, silk, and cotton under a single brand identity. The challenge was designing a visual language that balanced softness and elegance with structure and refinement. It needed to reflect both the tactile luxury of the materials and a timeless, sophisticated aesthetic that appealed to discerning clients.
Inharmony aimed to unite diverse natural fabrics like; cashmere, linen, silk, and cotton under a single brand identity. The challenge was designing a visual language that balanced softness and elegance with structure and refinement. It needed to reflect both the tactile luxury of the materials and a timeless, sophisticated aesthetic that appealed to discerning clients.
Symbol
Symbol
The symbol combines the letters i, n, and h into a unified form that conveys harmony and balance. Its fluid curves reflect the softness of natural fabrics, while its structure brings clarity and timeless elegance.
The symbol combines the letters i, n, and h into a unified form that conveys harmony and balance. Its fluid curves reflect the softness of natural fabrics, while its structure brings clarity and timeless elegance.


Typography
The typography balances softness and structure, much like the fabrics it represents. With elegant curves and subtle inktraps, the logotype combines modern refinement with timeless craft. Each letter feels fluid yet grounded, echoing the natural flow of textiles while ensuring clarity and legibility across all platforms.




Typography
The typography balances softness and structure, much like the fabrics it represents. With elegant curves and subtle inktraps, the logotype combines modern refinement with timeless craft. Each letter feels fluid yet grounded, echoing the natural flow of textiles while ensuring clarity and legibility across all platforms.





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Lug Von Siga
Brand identity design for a luxury textile label, blending elegance, nature, and tactile softness.

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Brand identity design for a luxury textile label, blending elegance, nature, and tactile softness.

Nurdan Büyükak
Brand identity design for a physiotherapy academy, merging science with human resilience.

İBB Kültür
Rebranding İBB Culture with a modular identity system that makes people the center of culture.
2023 - Good Afternoon Creative
2023 - Good Afternoon Creative