Good Afternoon,
Good Afternoon,
Nurdan Büyükak
Nurdan Büyükak
Nurdan Büyükak Psychological Counseling Center needed a brand identity that could evolve beyond its initial focus on child and adolescent therapy to embrace a broader audience, including adults and group sessions. We developed a visual identity system rooted in the concept of “therapy as a journey,” using an emblem that combines the letter “N,” two embracing figures, and a subtle smile to represent trust, connection, and positivity.
Nurdan Büyükak Psychological Counseling Center needed a brand identity that could evolve beyond its initial focus on child and adolescent therapy to embrace a broader audience, including adults and group sessions. We developed a visual identity system rooted in the concept of “therapy as a journey,” using an emblem that combines the letter “N,” two embracing figures, and a subtle smile to represent trust, connection, and positivity.
The Challenge
The Challenge
Nurdan Büyükak’s practice had originally been perceived mainly as a child and adolescent psychology center. As the scope of services expanded to include individual and group therapy for adults as well, the existing identity no longer reflected this broader offering. The challenge was to create a brand identity that moved beyond a narrow focus on children, while still remaining approachable, empathetic, and inclusive of all age groups seeking psychological support.
Nurdan Büyükak’s practice had originally been perceived mainly as a child and adolescent psychology center. As the scope of services expanded to include individual and group therapy for adults as well, the existing identity no longer reflected this broader offering. The challenge was to create a brand identity that moved beyond a narrow focus on children, while still remaining approachable, empathetic, and inclusive of all age groups seeking psychological support.
Symbol
Symbol
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2023 - Good Afternoon Creative
2023 - Good Afternoon Creative