Good Afternoon,
Good Afternoon,
Rehub
Rehub
Rehub’s brand identity system captures movement as a living language. The emblem evolves from a single point into a flowing ‘R,’ symbolizing awareness, the transfer of knowledge, and human posture. Supported by a balanced typographic system and adaptable applications, the identity reflects a vision that is science-driven yet human-centered, rigorous yet empathetic, presenting physiotherapy as both resilient and deeply personal.
Rehub’s brand identity system captures movement as a living language. The emblem evolves from a single point into a flowing ‘R,’ symbolizing awareness, the transfer of knowledge, and human posture. Supported by a balanced typographic system and adaptable applications, the identity reflects a vision that is science-driven yet human-centered, rigorous yet empathetic, presenting physiotherapy as both resilient and deeply personal.
The Challenge
The Challenge
Rehub set out to redefine how physiotherapy and rehabilitation are perceived. Traditional approaches often reduce the body to isolated problems and rigid exercises, overlooking the individual’s lived experience. The challenge was to create a brand identity that communicates Rehub’s philosophy: treating movement as knowledge, flow, and resilience not as a mechanical task.
Rehub set out to redefine how physiotherapy and rehabilitation are perceived. Traditional approaches often reduce the body to isolated problems and rigid exercises, overlooking the individual’s lived experience. The challenge was to create a brand identity that communicates Rehub’s philosophy: treating movement as knowledge, flow, and resilience not as a mechanical task.
Symbol
Symbol
The Rehub symbol emerges from a single point, unfolding into a fluid “R” that echoes human posture and the transfer of movement. Its continuous form reflects resilience, flow, and knowledge in motion. Embodying Rehub’s philosophy of physiotherapy as a process of awareness and transformation. Minimal yet dynamic, the emblem works as both a standalone mark and the foundation of the wider visual system.
The Rehub symbol emerges from a single point, unfolding into a fluid “R” that echoes human posture and the transfer of movement. Its continuous form reflects resilience, flow, and knowledge in motion. Embodying Rehub’s philosophy of physiotherapy as a process of awareness and transformation. Minimal yet dynamic, the emblem works as both a standalone mark and the foundation of the wider visual system.
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Brand identity design for a physiotherapy academy, expressing movement as knowledge, resilience, and human-centered care.
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Brand identity design for a physiotherapy academy, merging science with human resilience.
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Taşoda Festivali
Visual identity design for Taşoda Festival, blending bold colors, retro-inspired forms, and lively illustrations to capture the festival’s dynamic energy and alternative character.
Rehub
Brand identity design for a physiotherapy academy, expressing movement as knowledge, resilience, and human-centered care.
Lug Von Siga
Brand identity design for a luxury textile label, blending elegance, nature, and tactile softness.
Inharmony
Brand identity design for a luxury textile label, blending elegance, nature, and tactile softness.
Nurdan Büyükak
Brand identity design for a physiotherapy academy, merging science with human resilience.
İBB Kültür
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2023 - Good Afternoon Creative
2023 - Good Afternoon Creative